October 6, 2014



Another new sitcom went nowhere last night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Sunday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile SUN Oct 5 2014

FOX:  MULANEY looked DOA with 1.0 in its debut, losing almost half its FAMILY GUY lead-in.  Coming off last week’s event episodes, none of the FOX line-up was very strong, as BOB’S BURGERS had its season premiere in the little-traveled 7:30PM slot with 1.4, and then THE SIMPSONS lost almost half of last week’s premiere number to 1.9, also down more than a point from the parallel night last year.  There was a bit of good news from BROOKLYN NINE-NINE, which was hardly a world-beater at 1.6 but held 80% of its SIMPSONS lead-in (although down a full point from last week’s swollen number), but then FAMILY GUY crumbled from last week’s SIMPSONS crossover, down a gigantic 2.7 to 1.9, which was also down more than 20% from last year’s regular episode.

ABC:  The good news is that ONCE UPON A TIME, still gliding on its FROZEN storyline, lost a reasonable 0.6 from last week’s season premiere to a still-hefty 3.1.  RESURRECTION, though, dropped 0.7 to a 1.8 that didn’t look immortal at all, and REVENGE was down 0.2 to 1.3. 

CBS:  Boosted by the afternoon NFL game, 60 MINUTES more than doubled to 2.5, and MADAM SECRETARY held onto some of that crowd, up 0.3 to 1.7.  By the time THE GOOD WIFE started, it had a mere 0.1 increment to 1.4, and CSI was steady at 1.3.  All of the CBS numbers are likely to face adjustment tomorrow morning.

NBC:  SUNDAY NIGHT FOOTBALL had a preliminary 6.9, down 0.7 from last week’s early number.

CW continues rolling out its fall schedule tonight with the season premiere of THE ORIGINALS, followed by a SUPERNATURAL clip show.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings for Sunday, the same night last year and same night last week.

3way Grid SUN Oct 5 2014

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.