October 10, 2016



Broadcast coverage of the 2d PRESIDENTIAL DEBATE was down from Round 1, but the fracas was also covered on only 3 of the major networks.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


ABC:  AMERICA’S FUNNIEST HOME VIDEOS (1.2) and ONCE UPON A TIME (1.3) were each up 0.2 from last week, and then PRESIDENTIAL DEBATE coverage was at 2.9, with the half-hour of analysis at 2.1.

CBS:  After the late NFL overrun, 60 MINUTES had the benefit of that boost to 3.1, then Debate coverage was at 3.8, with the analysis at 2.8.

FOX:  After a 1.5 episode of THE SIMPSONS that probably shared time with some local NFL overruns, BOB’S BURGERS was at 1.2, and THE SIMPSONS was down 1.1 to 1.5, then there was a SON OF ZORN rerun at 1.0, with the Debate at 1.9. 

NBC:  SUNDAY NIGHT FOOTBALL’s preliminary 5.2 was down 0.9 from last week’s early number.

SUPERGIRL flies to CW tonight, and CBS continues rolling out its Monday with a 1-hour season premiere of 2 BROKE GIRLS.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."