November 17, 2014



A 2-hour ONCE UPON A TIME boosted ABC’s night, but not the show itself.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 SUN Nov 16

ABC;  The 2-hour ONCE UPON A TIME “event” was at 2.4, which was actually down 0.1 from last week’s regular episode.  However, as a lead-in it helped REVENGE, which climbed 0.2 to 1.5.  The night started with a steady 1.5 for AMERICA’S FUNNIEST HOME VIDEOS.

CBS:  Only THE GOOD WIFE was left out of the fun, as 60 MINUTES rose 0.2 to 1.7, and MADAM SECRETARY and CSI each gained a tenth, to 1.5/1.3.  GOOD WIFE, though, shed 0.1 to 1.3.

FOX:  The move of BOB’S BURGERS to the 9:30PM slot, dislodging MULANEY (not yet technically canceled, but demoted to 7;30PM when there’s no late football), paid instant dividends, as BOB’S was up 0.6 to 1.5 from the last MULANEY rating.  FOX had the late national NFL game for the 2d week in a row, so everything was elevated, although not necessarily up:  THE SIMPSONS  lost 0.1 to 2.9, BROOKLYN NINE-NINE gained 0.3 to 2.2, and FAMILY GUY rose 0.3 to 2.2.

NBC:  SUNDAY NIGHT FOOTBALL had a preliminary 6.2, steady with last week.

Tonight is a critical evening for NBC, which launches the first part of its most ambitious gambit of the season with the premiere of STATE OF AFFAIRS after THE VOICE.  (The second half will come in February, when THE BLACKLIST moves to Thursday.)  STATE will face original episodes of CASTLE and NCIS: LOS ANGELES, as all the networks air fresh episodes of their regular Monday line-ups.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 SUN Nov 16

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.