November 21, 2016



The AMERICAN MUSIC AWARDS went sharply off-key.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


ABC:  The AMERICAN MUSIC AWARDS fell a heavy 1.1 from last year to an all-time low 2.4.  The night started with AMERICA’S FUNNIEST HOME VIDEOS up 0.3 o 1.1.

NBC:  The theory that it was the election keeping SUNDAY NIGHT FOOTBALL ratings down took a hit as last night’s preliminary number was 5.6, down 0.9 from the early rating for last week’s game.

FOX:  The network had last week’s late afternoon national NFL game, so comparisons are to 2 weeks ago.  Last night featured a pair of BOB’S BURGERS episodes, the 7:30PM steady at 1.0 and the 8:30PM up 0.3 from SON OF ZORN to 1.2.  THE SIMPSONS was down 0.1 to 1.3, FAMILY GUY gained 0.1 to 1.3, and THE LAST MAN ON EARTH held at 0.9.

CBS:  The afternoon NFL game had a lengthy overrun into primetime for much of the country, so adjustments are coming.  For the moment, 60 MINUTES is at 3.1 (still 0.3 behind last week’s Trump interview), NCIS: LA is at 1.6, MADAM SECRETARY is at 1.0, and ELEMENTARY is at 0.8.

Tonight’s latest network scheduling experiment belongs to TBS, which will air its half-hour series SEARCH PARTY in miniseries format, with 2 episodes each night through Friday.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.