The AMERICAN MUSIC AWARDS went sharply off-key.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: The AMERICAN MUSIC AWARDS fell a heavy 1.1 from last year to an all-time low 2.4. The night started with AMERICA’S FUNNIEST HOME VIDEOS up 0.3 o 1.1.
NBC: The theory that it was the election keeping SUNDAY NIGHT FOOTBALL ratings down took a hit as last night’s preliminary number was 5.6, down 0.9 from the early rating for last week’s game.
FOX: The network had last week’s late afternoon national NFL game, so comparisons are to 2 weeks ago. Last night featured a pair of BOB’S BURGERS episodes, the 7:30PM steady at 1.0 and the 8:30PM up 0.3 from SON OF ZORN to 1.2. THE SIMPSONS was down 0.1 to 1.3, FAMILY GUY gained 0.1 to 1.3, and THE LAST MAN ON EARTH held at 0.9.
CBS: The afternoon NFL game had a lengthy overrun into primetime for much of the country, so adjustments are coming. For the moment, 60 MINUTES is at 3.1 (still 0.3 behind last week’s Trump interview), NCIS: LA is at 1.6, MADAM SECRETARY is at 1.0, and ELEMENTARY is at 0.8.
Tonight’s latest network scheduling experiment belongs to TBS, which will air its half-hour series SEARCH PARTY in miniseries format, with 2 episodes each night through Friday.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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