February 29, 2016




DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


Fasts Demo 2016 Feb SUN.28

ABC: Despite a high-rated first half-hour from viewers curious about Chris Rock’s monologue, the Oscars are currently at 9.7,, down from 2015.  Last year’s Oscars (hosted by Neil Patrick Harris) averaged a 10.1 adult 18-49 fast national rating from 8:30-11:00 pm and went up to an 11.0 for the full telecast in the official nationals.  The 2014 Oscars (hosted by Ellen DeGeneres) averaged a 12.1 fast national rating from 8:30-11:00 and went up to a 13.1 official rating for the whole telecast.  Because of the frontloaded first half-hour, this year’s show might not lift as much as the prior few years, which had a more stable rating throughout the course of the show (even past 11 pm).  The OSCARS OPENING CEREMONY 90-minute pre-show is currently at 5.9.

NBC:  None of the other networks attempted to seriously counterprogram ABC.  DATELINE fared best at 1.0, followed by a run of the movie TED at 0.6.

CBS:  Led by 60 MINUTES at 0.8, then 0.6 for a run of the movie LAST VEGAS.

FOX:  A rerun of THE SIMPSONS was at 0.9, and it was downhill from there.

This is a big transition week for several networks, as they move from winter programming to spring.  Tonight NBC is happy to welcome back THE VOICE and BLINDSPOT, and FOX returns GOTHAM to its air.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts Track 2016 Feb SUN.28

CABLE RATINGS & BROADCAST FINALS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.