July 22, 2014



NETWORK UPDATE:  BIG BROTHER, WIPEOUT and the FAMILY GUY rerun each gained 0.1 in final numbers.

SUNDAY CABLE:  Lifetime’s THE LOTTERY premiered at 0.4, 0.1 behind its WITCHES OF EAST END lead-in (which was down 0.1 from last week).  HBO took the night, with TRUE BLOOD in the lead, up 0.2 to 1.9.  In some ways, though, the bigger success story is THE LEFTOVERS, with a far less obviously commercial bent and thriving at 0.8, up 0.1 from last week.  LAST WEEK TONIGHT was steady at 0.4.  On Showtime, RAY DONOVAN stayed at 0.40, but MASTERS OF SEX fell to a new low 0.23.  THE STRAIN held fairly well for FX, down 0.2 from its premiere to 1.0.  On TNT, THE LAST SHIP climbed 0.1 to 1.1, while FALLING SKIES was steady at 0.8.  HALT AND CATCH FIRE (AMC) barely budged at 0.25. KEEPING UP WITH THE KARDASHIANS (E!), REAL HOUSEWIVES OF NEW JERSEY (Bravo) and MOUNTAIN MEN (History) each slipped 0.1 to a respective 1.1, 0.8 and 0.8, while NAKED AND AFRAID (Discovery) remained at 0.9.

Rising Star went in the other direction.

In addition to the traditional adult 18-49 ratings grids below (for last night, the same night last year and same night last week), please take a look at our  new chart further down the page with even more ratings detail for each program last night, including other important demographic segments and total audience size.

Daily Comp 3way 2014 Sun Jul 20

ABC:  Despite no special competition on the other broadcast networks, RISING STAR tanked, down 0.3 to a new low 1.0.  WIPEOUT was even worse, down 0.4 also to 1.0.

CBS:  BIG BROTHER was by far the night’s winner, although it slipped 0.1 to 2.1.  UNFORGETTABLE gained 0.1 to 1.0–but it wouldn’t be a shock if that 0.1 switched to Big Brother in final numbers. RECKLESS is currently up 0.1 to 0.6, tying the reruns on ABC and NBC.

NBC:  Reruns, led by the 0.9 for AMERICAN NINJA WARRIOR.

FOX:  Reruns, led by the 1.5 for FAMILY GUY.

FOX adds MOTEL HELL to its summer Mondays tonight.  CW, acting to protect WHOSE LINE IS IT ANYWAY, has moved SEED and BACKPACKERS to what will likely be back-to-back woefulness in the 9-10PM hour.


Demo Profile 2014 Sun Jul 20

The chart above looks at nightly numbers beyond the fundamental adult 18-49 rating. For each program, we have listed the three key demographic ratings for advertisers (from youngest to oldest): adults 18-34, adults 18-49, and adults 25-54. While the vast majority of commercial time is sold on the basis of 18-49 delivery, 18-34 and 25-54 are important for particular categories such as fast food and pharmaceuticals, respectively.  Continuing across the page, the demographic share section provides a snapshot of each program’s skew across major segments (women 18-49 vs men 18-49 vs adults 50+). A perfectly balanced audience (equally male and female, equally younger and older) has the same share level in each group, while a difference of 2 or more share points is usually significant. The final column lists the broadcast measure of viewership: the number of total viewers for each program (ages 2 or more), expressed in thousands of people.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.