July 11, 2016



The Olympics are still almost a month away, but viewers are getting ready.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jul SUN.10

NBC:  The Women’s Gymnastics US OLYMPIC TRIALS dominated the night at 2.4, and were preceded by 1.2 for Track & Field.

CBS:  BIG BROTHER, like the night’s other originals, looked good coming off the low-rated July 3 holiday Sunday, rising 0.2 to 1.6.  60 MINUTES was also up 0.3 to 0.8, and the rest of the night was made up of reruns at 0.3-0.4.

ABC:  All the game shows were up, including CELEBRITY FAMILY FEUD by 0.4 to 1.5, THE $100,000 PYRAMID by 0.3 to 1.5, and MATCH GAME by 0.1 to 1.2.  The night started with a 0.7 AMERICA’S FUNNIEST HOME VIDEOS rerun.

FOX:  Reruns, topped by 0.6 for FAMILY GUY.

Cable tonight includes the season premiere of AMC’s MAKING OF THE MOB, and what has turned out to be the series finale of Syfy’s HUNTERS.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jul SUN.10

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.