July 25, 2016



A move to Sunday did absolutely nothing for BRAINDEAD.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jul SUN.24

CBS:  BIG BROTHER was the night’s big winner, up 0.1 to 1.9.  But after a 0.5 lead-in from a MADAM SECRETARY rerun, BRAINDEAD fell to a new low 0.3 in its Sunday debut, and is now just playing out the string.  The night began with 60 MINUTES, steady at 0.8.

ABC:  CELEBRITY FAMILY FEUD slipped 0.2 to 1.4, and THE $100,000 PYRAMID and MATCH GAME were both down 0.1, to 1.4 and 1.1 respectively.  The night began with a 0.7 AMERICA’S FUNNIEST HOME VIDEOS rerun.

NBC:  After a 0.6 DATELINE, a night of reruns led by 0.7 for AMERICAN NINJA WARRIOR.

FOX:  Reruns, with THE SIMPSONS and FAMILY GUY on top at 0.7.

The DEMOCRATIC NATIONAL CONVENTION will take up the 10PM slot tonight-Thursday on the 3 networks that broadcast in that hour.  CW airs a MADTV 20TH ANNIVERSARY special.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jul SUN.24

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.