A move to Sunday did absolutely nothing for BRAINDEAD.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: BIG BROTHER was the night’s big winner, up 0.1 to 1.9. But after a 0.5 lead-in from a MADAM SECRETARY rerun, BRAINDEAD fell to a new low 0.3 in its Sunday debut, and is now just playing out the string. The night began with 60 MINUTES, steady at 0.8.
ABC: CELEBRITY FAMILY FEUD slipped 0.2 to 1.4, and THE $100,000 PYRAMID and MATCH GAME were both down 0.1, to 1.4 and 1.1 respectively. The night began with a 0.7 AMERICA’S FUNNIEST HOME VIDEOS rerun.
NBC: After a 0.6 DATELINE, a night of reruns led by 0.7 for AMERICAN NINJA WARRIOR.
FOX: Reruns, with THE SIMPSONS and FAMILY GUY on top at 0.7.
The DEMOCRATIC NATIONAL CONVENTION will take up the 10PM slot tonight-Thursday on the 3 networks that broadcast in that hour. CW airs a MADTV 20TH ANNIVERSARY special.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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