July 4, 2016



The holiday weekend blew a hole in most network programming.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jul SUN.03

ABC:  The audience for the network’s slate of retro game shows was doing something else on the Sunday of 4th of July weekend, as CELEBRITY FAMILY FEUD and THE $100,000 PYRAMID were each down half a point, respectively to 1.1 and 1.2, and MATCH GAME fell 0.4 to 1.1.  The night started with a 0.5 AMERICA’S FUNNIEST HOME VIDEOS rerun.

CBS:  After a 0.5 60 MINUTES, BIG BROTHER dropped 0.3 from last Sunday to 1.3.  Reruns followed at twin 0.3s.

NBC:  US OLYMPIC TRIALS featured Track & Field at 0.7 and Swimming at 0.9.  A 0.7 AMERICAN NINJA WARRIOR rerun rounded out the night.

FOX:  Reruns, topped by FAMILY GUY at 0.6.

There are 4th of July specials on CBS and NBC tonight, while FOX quietly ends the season (at least) of the low-performing HOUDINI & DOYLE.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jul SUN.03

CABLE RATINGS: Come back Wednesday morning for detailed demographic ratings for this day, 24 hours later than normal because of the Independence Day holiday.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.