August 15, 2016



ABC’s game shows should probably have stuck with reruns against the Olympics.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and Olympics comparisons follow the chart.

Fast Demo 2016 Aug SUN.14

NBC:  The RIO SUMMER OLYMPICS bounced back from Saturday’s low, following the pattern of previous summer games (with the exception of Beijing, which had an unusually strong second Saturday), although at this point it’s clear that Rio can’t catch up to any of the other Summer Olympics over the past 20 years.  Online viewing is up, as one would expect, but NBC hasn’t clarified whether this will fully compensate for the on-air makegoods it will probably have to provide to advertisers.

ABC:  All of the network’s game shows fell sharply from their last episodes 2 weeks ago.  CELEBRITY FAMILY FEUD dropped by 0.4 to 1.1, THE $100,000 PYRAMID by 0.3 to 0.9, and MATCH GAME by 0.3 to 0.8.  The night started with a 0.8 AMERICA’S FUNNIEST HOMEVIDEOS rerun.

CBS:  After a 0.7 60 MINUTES (up 0.1 from last week), BIG BROTHER was up 0.2 to 1.8, and after a 0.3 MADAM SECRETARY rerun, BRAINDEAD remained at 0.3.

FOX:  Reruns, led by FAMILY GUY at 0.6.

The Hollywood edition of VH1’s hit LOVE & HIP-HOP returns tonight to do battle with the Olympics.

RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:

Summer Olympics 2016 thru 08 14

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Aug SUN.14

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.