August 22, 2016



Fittingly, the OLYMPICS ended low.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and Olympics comparisons follow the chart.

Fast Demo 2016 Aug SUN.21

NBC:  After 2.5 for a RIO GOLD summary special, the Closing Ceremony of the RIO SUMMER OLYMPICS rose 0.6 from Saturday’s low, but at 4.1 it was nevertheless the lowest-rated end for a Summer Games in at least the past 20 years.  Overall, these Games were down a whopping 2.6 from London, and more than a point from any other Summer Olympics since 1996.  The big question for NBC, of course, is to what extent it was able to monetize streaming revenue to compensate for these on-air losses, and that answer may never be fully public.  Meanwhile, the network has something else to worry about:  since THE VOICE, unlike SUPERSTORE, is one of its established hits, the 2.7 it scored for a special post-Olympics edition is far from impressive.

CBS:  60 MINUTES held at 0.7, and BIG BROTHER was also steady at 1.8.  Following a 0.4 MADAM SECRETARY rerun, BRAINDEAD remained at 0.3.

ABC:  An up night for the network’s retro game shows, as CELEBRITY FAMILY FEUD gained 0.1 to 1.1, and both THE $100,000 PYRAMID and MATCH GAME rose 0.2 to 1.0/0.9.  The night started with a 0.6 rerun of AMERICA’S FUNNIEST HOME VIDEOS.

FOX:  Reruns, led by 0.6 for THE SIMPSONS and FAMILY GUY.

NBC resumes its non-Olympics schedule tonight.  On Freeform, the finale of GUILT is followed by the premiere of reality series CHEER SQUAD. 

RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:

Olympics Summer 2016 thru 08 21

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Aug SUN.21

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.