September 1, 2014

The Sked: SUNDAY Ratings 8.31.2014 and UPDATED with Saturday Ratings

CABLE RATINGS: Come back Tuesday for detailed demographic ratings for top Friday cable programs. Sunday (and Saturday) cable ratings will be posted early Wednesday morning — a day later than usual due to the Labor Day holiday.

Sunday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week).

Daily Comp 3way 2014 SUN Aug 31


Demo Profile 2014 SUN Aug 31

The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).


Saturday’s ratings show that college football on ABC breathed some much needed life on Saturday network TV. The #1-Florida State vs Oklahoma State contest (a surprisingly close 8-point game) averaged a 1.7 adult 18-49 rating from 8-11 pm and that number will go up in the official nationals when the west coast viewing is properly counted. At the other extreme, college football on FOX was a clownish exercise, with virtually no one watching #15-USC commit a felony beat down on Fresno State. On CBS, original episodes of Unforgettable and Reckless (displaced by the very long PGA golf championship coverage a few Sundays ago) struggled for attention.

Demo Profile 2014 SAT Aug 30


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.