September 14, 2015

The Sked: Sunday Ratings 9.13.2015

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

The time period premiere of NFL Sunday Night Football (New York Giants at Dallas Cowboys on NBC 9.13.2015) scored a preliminary 9.2 adult 18-49 rating and 24.4 million viewers 2+ in the fast nationals.  After time zone adjustment in the official nationals, the game should go up to about a 10.3 adult 18-49 rating at 27.4 million viewers.  Last year’s premiere (Indianapolis at Denver) went from an 8.0 adult 18-49 rating and 21.2 million viewers in the fast nationals to a 9.0 adult 18-49 rating and 23.7 million viewers in the official nationals.

The Miss America Competition on ABC averaged a 1.5 adult 18-49 rating from 9-11 pm in the fast nationals, down a small one tenth of a rating point from a 1.6 demo rating in the official nationals on Sunday 9.14.2014.

Demo Profile 2015 SUN.13 Sep

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 SUN.13 Sep

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.