DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
The time period premiere of NFL Sunday Night Football (New York Giants at Dallas Cowboys on NBC 9.13.2015) scored a preliminary 9.2 adult 18-49 rating and 24.4 million viewers 2+ in the fast nationals. After time zone adjustment in the official nationals, the game should go up to about a 10.3 adult 18-49 rating at 27.4 million viewers. Last year’s premiere (Indianapolis at Denver) went from an 8.0 adult 18-49 rating and 21.2 million viewers in the fast nationals to a 9.0 adult 18-49 rating and 23.7 million viewers in the official nationals.
The Miss America Competition on ABC averaged a 1.5 adult 18-49 rating from 9-11 pm in the fast nationals, down a small one tenth of a rating point from a 1.6 demo rating in the official nationals on Sunday 9.14.2014.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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