September 26, 2016



Not a good night for anyone.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


ABC:  The once-solid line-up is now something of a shambles.  After a 0.6 recap hour, ONCE UPON A TIME’s season premiere was down 0.6 from last fall to 1.2.  The quasi-returning SECRETS & LIES (new storyline, mostly new characters) was awful at 1.0, down 0.4 from the debut of last fall’s flop BLOOD & OIL.  QUANTICO lost nearly half last year’s series premiere rating, down 0.9 to 1.0 (and at 0.9 in its 2d half-hour).

FOX:  BOB’S BURGERS was likely boosted by local NFL overruns, but is currently up 0.1 from last fall to 1.3, and THE SIMPSONS is similarly up 0.1 to 1.6.  But SON OF ZORN’s 1.2 was 0.3 below the season premiere of BROOKLYN NINE-NINE in its slot last fall, FAMILY GUY slipped 0.1 to 1.4, and THE LAST MAN ON EARTH dropped half a point to 0.9.

CBS:  The entire line-up was pushed because of the national NFL overrun.  Currenty, 60 MINUTES is at 2.3, and the 2-hour NCIS: LA season premiere is at 1.4. 

NBC:  Even SUNDAY NIGHT FOOTBALL was down, by 0.6 from last week’s preliminary rating to 6.8.

The networks will only air regular programming in the 8PM hour tonight, as the PRESIDENTIAL DEBATE will occupy the rest of primetime on all networks (except CW).


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.