From a network point of view, the only thing better than a football game is one that goes to double overtime.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: The double-overtime Notre Dame vs. Texas COLLEGE FOOTBALL game had a preliminary 3.0 rating, dominating the night. The network also got a fine 1.1 for the FALL PREVIEW informercial it aired before the game.
CBS: After 60 MINUTES fell 0.3 to 0.6, BIG BROTHER plunged 0.8 from last Sunday to 1.3, victim of a low holiday weekend and football competition. BRAINDEAD stumbled toward next week’s finale with a steady 0.3, the same as the MADAM SECRETARY rerun that preceded it.
NBC: NASCAR couldn’t compete with football, with a preliminary 0.8.
FOX: Reruns, topped by FAMILY GUY’s 0.6.
As summer TV runs down, it’s a week of exits and arrivals. The 7 year run of TNT’s RIZZOLI & ISLES comes to an end tonight, while MTV introduces 2 new sitcoms: stoner saga MARY + JANE and LOOSELY, EXACTLY NICOLE.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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