September 5, 2016



From a network point of view, the only thing better than a football game is one that goes to double overtime.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Sep SUN.04

ABC:  The double-overtime Notre Dame vs. Texas COLLEGE FOOTBALL game had a preliminary 3.0 rating, dominating the night.  The network also got a fine 1.1 for the FALL PREVIEW informercial it aired before the game.

CBS:  After 60 MINUTES fell 0.3 to 0.6, BIG BROTHER plunged 0.8 from last Sunday to 1.3, victim of a low holiday weekend and football competition.  BRAINDEAD stumbled toward next week’s finale with a steady 0.3, the same as the MADAM SECRETARY rerun that preceded it.

NBC:  NASCAR couldn’t compete with football, with a preliminary 0.8.

FOX:  Reruns, topped by FAMILY GUY’s 0.6.

As summer TV runs down, it’s a week of exits and arrivals.  The 7 year run of TNT’s RIZZOLI & ISLES comes to an end tonight, while MTV introduces 2 new sitcoms:  stoner saga MARY + JANE and LOOSELY, EXACTLY NICOLE.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track Full 2016 Sep SUN.04

CABLE RATINGS: Sunday cable ratings will be posted Wednesday morning (along with Saturday), a day later than usual because of the Labor Day holiday. Similarly, Friday cable ratings will be available Tuesday afternoon.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.