June 26, 2012



If everyone who wrote a snarky blog post about THE NEWSROOM had a Nielsen box, the show would have outrated the Super Bowl.

HBO:  THE NEWSROOM had a 1.0 18-49 rating on 2.1 million total viewers, meaning about 65% of its viewers were under 50.  That proportion is pretty good, considering that Newsroom star Jeff Daniels is in his late 50s himself.  The number, of course, was way below TRUE BLOOD‘s giant 2.6 demo rating on 4.7M total viewers (giving it an audience 75% below 50), which was a higher demo rating than anything on broadcast TV had on Sunday night, even though HBO is only in 25% of US households.  In the HBO universe, Newsroom‘s numbers are very solid–not to mention that since HBO is concerned with buzz and not mere eyeballs, Aaron Sorkin’s show is generating the kind of heat the network cares about.

TNT:  Although it’s not a scripted show, it’s worth noting that the premiere of GREAT ESCAPE plunged from the episode of FALLING SKIES that preceded it, losing more than half the 18-49 audience to a 0.6, and almost 60% of the total audience to 1.6 million viewers.  About half its viewers were under 50, skewing it a little younger than the Skies crowd (at around 45%).  Skies itself was down about 15% from last week’s season premiere, a very acceptable drop.

LIFETIME:  ARMY WIVES returned for the 2d half of its 6th season with its standard 1.0 18-49 rating and 3.3 million total viewers, about 40% under 50.

A&E:  LONGMIRE and THE GLADES were both at 0.7 in the demo, but Longmore skewed older, with only about 25% of its audience under 50 (The Glades was at about 30%).  Glades was up a bit from last week, while Longmore was about even.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."