Mostly there was football.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The preliminary 5.5 for THURSDAY NIGHT FOOTBALL was up 1.1 from the early number for 2017’s Thanksgiving game.
FOX: MASTERCHEF JR: CELEBRITY SHOWDOWN is currently at 1.9, although that may be inflated by the late afternoon NFL game.
CBS: MURPHY BROWN, the only regular original show of the night, slipped 0.1 to 0.8, with a considerably lower lead-in from a rerun BIG BANG THEORY (0.9) than it received from last week’s new MOM (1.3). The rest of the night was reruns at 0.8-0.9 for the sitcoms and 0.5 for SWAT.
ABC: An episode of 20/20 that was actually a promo for Disney’s upcoming “Mary Poppins Returns” was at 0.4. The specials that followed, MEGHAN’S NEW LIFE and I’M COMING HOME, were at 0.3/0.3.
CW: The rerun IHEARTRADIO MUSIC FESTIVAL special was at 0.1.
There are more Christmas specials on tap tonight, and COLLEGE FOOTBALL on FOX.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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