A soft return for THE GREAT AMERICAN BAKING SHOW.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: After reruns of OLAF’S FROZEN ADVENTURE and THE TOY STORY THAT TIME FORGOT at 0.6/0.6, the season premiere of THE GREAT AMERICAN BAKING SHOW was at 0.5, down 0.2 from last year’s premiere.
CBS: YOUNG SHELDON (1.0), THE UNICORN (0.7) and MOM (0.7) were all down 0.1. CAROL’S SECOND ACT (0.6) and EVIL (0.5) were steady.
NBC: ELLEN’S GREATEST NIGHT OF GIVEAWAYS was steady with Wednesday’s 1.0. Airing out of timeslot, SUPERSTORE lost 0.1 to 0.6, and PERFECT HARMONY held at 0.4. A rerun of A LEGENDARY CHRISTMAS was at 0.3.
CW: SUPERNATURAL (0.3) and LEGACIES (0.3) were steady.
FOX: The preliminary 2.5 for THURSDAY NIGHT FOOTBALL was down 1.2 from last week’s early rating.
Tonight, CW airs its annual HOLLYWOOD CHRISTMAS PARADE special.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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