December 14, 2018



The networks continued to ease into holiday mode.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  After 0.7 for a rerun of PREP & LANDING, THE GREAT AMERICAN BAKING SHOW lost 0.1 to 0.6.

CBS:  The night started with 1.1 for a pair of sitcom reruns, then MOM was up 0.1 to 1.2, and MURPHY BROWN was down 0.1 to 0.7.  A SWAT rerun ended the night at 0.5.

NBC:  SUPERSTORE dropped 0.2 to 0.7, and notwithstanding the chart, an episode of I FEEL BAD aired at 8:30PM, steady with last week’s 0.4.  A rerun SNL XMAS special followed at 0.5.

CW:  SUPERNATURAL (0.4) and LEGACIES (0.3) were each down 0.1.

FOX:  The preliminary 3.4 for THURSDAY NIGHT FOOTBALL was up a healthy 1.2 from last week’s early number.

ABC airs the season finale of CHILD SUPPORT tonight, and CBS has more I LOVE LUCY and DICK VAN DYKE SHOW colorized episodes as specials.


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.