The WINTER OLYMPICS didn’t have Valentine’s Day as an excuse last night.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The WINTER OLYMPICS sank to a somewhat alarming 3.9 in prelims (the lowest since last Thursday’s pre-Opening Ceremony night), and in recent days it hasn’t risen in final ratings at all. Comparisons to the parallel nights of other Winter Olympics: 2014 Sochi 5.9, 2010 Vancouver 7.0, 2006 Turin 6.1, 2002 Salt Lake City 9.7.
ABC: THE BACHELOR WINTER GAMES dropped 0.1 to 0.7, but a special 20/20 about the return of ROSEANNE was heartening at 0.8.
CBS: Reruns at 0.6-1.1.
FOX: Reruns at 0.3/0.4.
CW: Reruns at 0.3/0.2.
Tonight’s Olympics competition includes CW’s season finale of CRAZY EX-GIRLFRIEND.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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