April 28, 2017



May Sweeps didn’t begin with a (big) BANG.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Apr 27.THU

CBS:  Just a day after EMPIRE hit a new series low, THE BIG BANG THEORY found itself in the same place, down 0.1 from its last airing 2 weeks ago to a new low 2.4.  (However, BIG BANG often picks up a tenth in finals.)  THE GREAT INDOORS (1.2), MOM (1.3) and LIFE IN PIECES (1.1) were all steady.  THE AMAZING RACE was at 0.7, down from last week’s 0.9/0.8 doubleheader.

ABC:  GREY’S ANATOMY returned from a week off down 0.1 to 1.7.  That was a much better lead-in than SCANDAL had last week from its own rerun, though, and SCANDAL rose 0.1 to 1.4, with THE CATCH up 0.1 to 0.7.

NBC:  The (all but formal) cancellation of POWERLESS pushed SUPERSTORE to 8:30PM, where it lost 0.1 to 0.8, airing after its own 0.5 rerun.  CHICAGO MED dropped 0.1 to 1.0 from its last airing 2 weeks ago, and THE BLACKLIST was at 0.8, steady with last week’s 10PM episode (down 0.1 from 9PM). 

FOX:  A MASTERCHEF JR clip show fell 0.3 to 0.7, and the KICKING & SCREAMING finale was down 0.1 to 0.5.

CW:  SUPERNATURAL (0.5) and RIVERDALE (0.3) held their numbers from 2 weeks ago.

FOX’s ROSEWOOD airs its season (and potentially series) finale tonight, and ABC has LET IT FAIL, a cut-down version of John Ridley’s documentary about the LA riots.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Apr 27.THU

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.