May 31, 2019



The NBA FINALS weren’t so mighty this year.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  Game 1 of the NBA FINALS had a preliminary 3.9 rating, down from last year’s 5.1 (which adjusted to 6.3).  The 2018 match-up, however, did include a more marquee opponent for Golden State in LeBron James’s Cavaliers.

CBS:  After reruns at 0.07-0.08, LIFE IN PIECES gained 0.1 to 0.7, and ELEMENTARY was steady at 0.5.

NBC:  On a burn-off night of the recently canceled, AP BIO was at 0.4/0.4 compared to its 0.5 on May 2, and ABBY’S was at 0.04/0.03 compared to its 0.4 on May 9.  An SVU rerun was at 0.3.

FOX:  PARADISE HOTEL held at 0.4.

CW:  IZOMBIE (0.2) and IN THE DARK (0.2) were steady, although preemptions in LA may affect their final numbers.

NBC has the 2-hour season finale of BLINDSPOT tonight.  The cable event is HBO’s long-promised DEADWOOD:  THE MOVIE.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day. Broadcast finals for Thursday will be available Monday, the final delay related to the Memorial Day holiday.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.