The NBA FINALS weren’t so mighty this year.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: Game 1 of the NBA FINALS had a preliminary 3.9 rating, down from last year’s 5.1 (which adjusted to 6.3). The 2018 match-up, however, did include a more marquee opponent for Golden State in LeBron James’s Cavaliers.
CBS: After reruns at 0.07-0.08, LIFE IN PIECES gained 0.1 to 0.7, and ELEMENTARY was steady at 0.5.
NBC: On a burn-off night of the recently canceled, AP BIO was at 0.4/0.4 compared to its 0.5 on May 2, and ABBY’S was at 0.04/0.03 compared to its 0.4 on May 9. An SVU rerun was at 0.3.
FOX: PARADISE HOTEL held at 0.4.
CW: IZOMBIE (0.2) and IN THE DARK (0.2) were steady, although preemptions in LA may affect their final numbers.
NBC has the 2-hour season finale of BLINDSPOT tonight. The cable event is HBO’s long-promised DEADWOOD: THE MOVIE.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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