The Thursday BIG BROTHER was again down from last year.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: BIG BROTHER’s first Thursday installment was at 1.3, down 0.3 from 2017. It was sandwiched between reruns at 1.0/1.1 and 0.6.
ABC: THE GONG SHOW (0.5), MATCH GAME (0.7) and TAKE TWO (0.5) were all steady.
NBC: LITTLE BIG SHOTS (0.7) and both episodes of MARLON (0.6/0.6) held last week’s numbers. A rerun of SVU followed at 0.5.
FOX: THE FOUR gained 0.1 to 0.8.
CW: Reruns at 0.2/0.1.
MASTERS OF ILLUSION has its season premiere on CW tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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