A pair of soft summer exits.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The LITTLE BIG SHOTS season finale lost 0.1 from last week to 0.7. MARLON ended its season at 0.6/0.6, steady with last week, but far from the 2017 finale’s 1.2/1.0. A rerun of SVU ended the night at 0.5.
ABC: THE GONG SHOW (0.5) and MATCH GAME (0.6) were both down 0.1, but TAKE TWO reversed the trend, gaining 0.1 to 0.5.
CBS: BIG BROTHER climbed 0.2 from last Thursday to 1.5. It was preceded by sitcom reruns at 1.0/0.9, and followed by a SWAT rerun at 0.5.
FOX: THE FOUR returned from a rerun week up 0.1 to 0.9.
CW: Reruns at 0.2/0.2.
Tonight, CBS premieres the unscripted WHISTLEBLOWER. On cable, Cinemax’s low-rated CB STRIKE ends its season.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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