NOTE: The NBC 8-9PM numbers below contain viewing of the 30 ROCK special in most markets, but the special (which also promoted ComcastNBC programming and the Peacock streaming service) did not air on multiple stations not owned by NBC. The numbers for the 30 ROCK special should decline somewhat when the accurate program ratings are released later this afternoon.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: It was a bad night for the game show line-up, with HOLEY MOLEY down 0.1 to 0.5, DON’T down 0.2 to 0.5, and TO TELL THE TRUTH down 0.2 to 0.4.
NBC: Even with inflated initial numbers, 30 ROCK: A ONE-TIME SPECIAL was lackluster at 0.4. It was followed by reruns at 0.2/0.2/0.2.
FOX: CELEBRITY WATCH PARTY (0.3) and LABOR OF LOVE (0.2) were steady.
CW: KILLER CAMP premiered at a low 0.1, followed by reruns at 0.1/0.1.
CBS: Reruns at 0.2-0.4.
Little of note on the broadcast line-up tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available this afternoon with the broadcast finals.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
NEWS & LATE NIGHT BROADCAST RATINGS
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