A timeslot flip didn’t accomplish much.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: The network tried TAKE TWO in the 8PM slot and lost 0.1 to 0.4, with THE GONG SHOW moving to 10PM and holding at 0.5. MATCH GAME stayed in the middle and was steady at 0.6.
NBC: TRIAL & ERROR had a 2-episode 0.6/0.5 season premiere. That was far lower than the March 2017 premiere at 1.4/1.0, which was not only in-season but had a THIS IS US lead-in, and was also below the 0.9/0.7 2017 finale ratings with a lead-in from THE VOICE. It was consistent, though, with last week’s MARLON at 0.6/0.6. Last night, it was sandwiched between 0.7/0.5 reruns.
CBS: BIG BROTHER gained 0.1 to 1.6. It was preceded by sitcom reruns at 1.0/0.9, and followed by a SWAT rerun at 0.5.
FOX: THE FOUR rose 0.1 to 0.9.
CW: Reruns at 0.1/0.1.
Tonight’s season premieres include WYNONNA EARP and KILLJOYS on Syfy, and OUTCAST on Cinemax.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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