BATTLE OF THE NETWORK STARS is sinking.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: BOY BAND gained 0.1 to 0.6, but BATTLE OF THE NETWORK STARS dropped 0.3 to 0.7, and THE GONG SHOW was down 0.2 to 0.7.
CBS: BIG BROTHER towered over everything else on the air, up 0.3 from last Thursday to 1.9. ZOO benefited a bit (at least in early numbers), up 0.1 to 0.6. The night started with 1.3/1.0 sitcom reruns.
NBC: HOLLYWOOD GAME NIGHT lost 0.1 to 0.8, THE WALL was also down 0.1 to 0.9, and THE NIGHT SHIFT held at 0.7.
FOX: Reruns at 0.7/0.6.
CW: A rerun HOWIE MANDEL’S ALL-STAR COMEDY GALA was at 0.3.
It’s going to be another slow summer Friday on the networks.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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