The final night of the DEMOCRATIC NATIONAL CONVENTION remained within the 0.2-0.4 range of the previous nights. In 2016 Night 4 rose from Night 3, although that was mostly because CBS (which had Thursday’s big lead-in) doubled its Wednesday number.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: After reruns at 0.4/0.4, DEMOCRATIC CONVENTION coverage was at 0.4.
CBS: BIG BROTHER was steady at 1.0, and after reruns at 0.4/0.3, DEMOCRATIC CONVENTION coverage was at 0.2.
NBC: Reruns at 0.4/0.3 were followed by DEMOCRATIC CONVENTION coverage at 0.3.
FOX: Reruns at 0.2/0.3.
CW: Notwithstanding the chart above, it was the premiere of MYSTERIES DECODED at 0.2, followed by a rerun at 0.1.
Tonight, CW will continue to air new episodes of BEING REUBEN, probably the lowest-rated broadcast series in history.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available this afternoon with the broadcast finals.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
NEWS & LATE NIGHT BROADCAST RATINGS
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