Not all reboots are events.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: THE BIG BANG THEORY was substantially down, no matter how you slice it. Its 2.1 was down 1.1 from last season’s 2nd episode (on a Monday), and also down 0.6 from the season’s first Thursday episode (on November 2 due to football). Similarly, YOUNG SHELDON’s 1.6 was down 0.6 from the parallel episode in 2017. MOM was much steadier, down 0.1 from last year’s season premiere to 1.3. The season/series premiere of MURPHY BROWN at 1.1 was equivalent to last year’s 1.2 for LIFE IN PIECES. SWAT’s season premiere fell 0.4 from 2017’s series premiere to a series low 0.7.
ABC: The 2-hour GREY’S ANATOMY season premiere lost half a point from last year’s 2-hour premiere to 1.8. The season premiere of HOW TO GET AWAY WITH MURDER was down 0.2 from 2017 to 0.8.
NBC: The 1-hour season premiere of THE GOOD PLACE dropped 0.4 from last year’s half-hour to 1.0. The 2-hour SVU season premiere was down 0.3 from the 1-hour 2017 premiere (on a Wednesday) to 1.1.
FOX: The preliminary number for the network’s first THURSDAY NIGHT FOOTBALL game was 3.3, down 0.1 from the early number for last year’s Week 4 game (on CBS).
CW: Reruns at 0.2/0.1.
Tonight’s reboot is LAST MAN STANDING, which moves from ABC to FOX and is followed by the series premiere of THE COOL KIDS. Season premieres include CBS’s MACGYVER, HAWAII 5-0 and BLUE BLOODS. ABC airs a TRUTH & LIES: JONESTOWN PARADISE LOST special.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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