August 9, 2013

The Sked: Thursday Official Nationals with Cable Ratings

More articles by »
Written by: Mitch Metcalf
Tags: , , , , , , , , , ,

The ratings for most network programs came back down to Earth in the official nationals (with the NFL preseason games filtered out of the early ratings, as we explained this morning).  As expected, Big Brother was least impacted (only down one tenth from this morning because CBS was able air it at 10 pm in the California markets that carried football), but other shows were hit hard: Big Bang Theory repeat (down six tenths from this morning), The Winner Is… (down five tenths), Hollywood Game Night (down four tenths), Rookie Blue (down three tenths) and New Girl repeat (down three tenths).  Collectively, the broadcast networks ended up the night down 13% from last week to a combined 4.1 adult 18-49 rating.  Pretty meager stuff.

The coverage of the NFL preseason on ESPN at 8:00 pm averaged a 1.2 rating nationally, while the top show on cable last night was Alien Sharks at 10 pm on Discovery (1.5 rating).  A solid rating but not up to the standards of the first two nights of Shark Week (Sunday and Monday).

Daily Comparison 2013 Thu Aug 8 three way officials


The top broadcast and cable programs for the week updated below (through Thursday):


Cable Aug 11 2013 prelim thru Thu

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.