January 23, 2015




DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 THU 22 Jan v2

FOX:  AMERICAN IDOL was up 0.1 from last Thursday to 2.7 (down 0.7 from last season’s parallel night), and then BACKSTROM debuted at 2.0.  That’s not a bad drop-off from the lead-in, but by 9:30PM the rating was down to 1.8, and that hour is about to become murderously competitive with the arrivals of SCANDAL and THE BLACKLIST over the next 2 weeks.

NBC:  The entire line-up was up 0.1 from last week (although the network had some local NCAA basketball preemptions, so such small gains may not stand up this afternoon), with THE BIGGEST LOSER AT 1.2, the series finales of BAD JUDGE and A TO Z at 0.8/0.6, and the penultimate hour of PARENTHOOD at 1.3.

ABC:  The season finale of THE TASTE fell 0.1 to 0.8, followed by 0.5 for a HOW TO GET AWAY WITH MURDER rerun.

CW:  The midseason premiere of THE VAMPIRE DIARIES did nothing to lift the show out of its ratings funk, down 0.2 from the fall finale to 0.7, and REIGN was down 0.1 to 0.4.

CBS:  Reruns of THE BIG BANG THEORY bracketed the sitcom hours at their customarily high 2.4/1.9.  In between them, MOM was up 0.1 to 2.5, and 2 1/2 MEN was up 0.2 to 2.3.  ELEMENTARY gained 0.2 to 1.5.

CBS and ABC are mostly reruns tonight, with new episodes elsewhere. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 THU 22 Jan V2

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.