None of the returnees impressed in their season premieres.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: HEROES REBORN dropped 0.4 from last week’s season premiere to an unremarkable 1.6. THE BLACKLIST returned at 1.8, which was nowhere near its post-VOICE season premiere last year on a Monday (3.4!), but slightly ahead of the mid-1s it was doing on Thursdays last spring, when it went as low as 1.2. THE PLAYER is likely to fold its hand quickly, down 0.3 to an anemic 0.9.
FOX: BONES returned at 1.3, midrange of where it was last season and in 4th place for the hour. SLEEPY HOLLOW’s season premiere was all too sleepy at 1.0, half of last season’s Monday premiere and even below its numbers later in the season.
ABC: GREY’S ANATOMY and SCANDAL each dropped half a point from last week’s premieres, respectively to 2.3 and 2.8. HOW TO GET AWAY WITH MURDER was down 0.3 to 2.3.
CBS: THURSDAY NIGHT FOOTBALL is at a preliminary 5.0, up a point from last week’s early number.
CW: Still in reruns at 0.4/0.3.
ABC premieres DR. KEN tonight in the 8:30PM slot.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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