October 30, 2015



CBS bid a fond farewell to its share of THURSDAY NIGHT FOOTBALL for the season.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 Oct THU.29

FOX:  The BONES/SLEEPY HOLLOW crossover did more for the latter show, as BONES gained 0.1 from last week to 1.3, while SLEEPY rose 0.3 to 1.1.

ABC:  GREY’S ANATOMY was preempted for the ten-millionth run of IT’S THE GREAT PUMPKIN, CHARLIE BROWN, which still had muscle at 1.7–the same rating it scored in 2014.  With that less compatible lead-in, SCANDAL fell 0.2 to 2.3, and HOW TO GET AWAY WITH MURDER dropped 0.3 to 1.8. 

NBC:  HEROES REBORN lost 0.1 to 1.0, but THE BLACKLIST gained the same to 1.5.  THE PLAYER was down 0.1 to 0.7.

CW:  THE VAMPIRE DIARIES and THE ORIGINALS were steady at 0.5/0.4.

CBS:  The preliminary rating for THURSDAY NIGHT FOOTBALL was 4.4, up a healthy 0.7 from last week’s early number.

As usual, NBC has waited until Halloween weekend for tonight’s season premiere of GRIMM.  That debut is likely to be dominated, however, by Game 3 of the WORLD SERIES on FOX.  CW will try to give a boost to CRAZY EX-GIRLFRIEND by airing a rerun tonight instead of a new REIGN.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily 3way 2015 Oct THU.29

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.