The latest display of Disney corporate synergy didn’t move the needle much.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: Despite a night-long “TGITAwakens” promo for STAR WARS that featured ShondaLand stars comparing their characters to Jedis, and Shonda Rhimes herself unveiling the latest commercial for the movie, GREY’S ANATOMY shed 0.1 to 2.2, and both SCANDAL and HOW TO GET AWAY WITH MURDER were steady at 2.2 and 1.9.
NBC: HEROES REBORN dropped 0.2 to 1.1, while THE BLACKLIST and THE PLAYER held at 1.4 and 0.7.
FOX: BONES and SLEEPY HOLLOW remained at 1.1 and 0.9.
CW: THE VAMPIRE DIARIES and THE ORIGINALS were stable too, at 0.6 and 0.4.
CBS: NOTE: CBS numbers are inflated somewhat by pre-emptions for simulcasts of NFL Network’s THURSDAY NIGHT FOOTBALL: in New York (WCBS) and Buffalo (WIVB). Although New York is the country’s #1 TV market, the Jets are a limited draw, and Buffalo is the smallest NFL market. Both teams have limited impact nationally. Currently THE BIG BANG THEORY is at 3.8, LIFE IN PIECES is at 2.3, MOM at 2.0, the season premiere of 2 BROKE GIRLS at 2.0, and ELEMENTARY at 1.3, all the returnees up from where they landed post-adjustment last week.
All the networks air their regular line-ups tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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