November 13, 2015



The latest display of Disney corporate synergy didn’t move the needle much.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2015 Nov THU.12

ABC:  Despite a night-long “TGITAwakens” promo for STAR WARS that featured ShondaLand stars comparing their characters to Jedis, and Shonda Rhimes herself unveiling the latest commercial for the movie, GREY’S ANATOMY shed 0.1 to 2.2, and both SCANDAL and HOW TO GET AWAY WITH MURDER were steady at 2.2 and 1.9.

NBC:  HEROES REBORN dropped 0.2 to 1.1, while THE BLACKLIST and THE PLAYER held at 1.4 and 0.7.

FOX:  BONES and SLEEPY HOLLOW remained at 1.1 and 0.9.

CW:  THE VAMPIRE DIARIES and THE ORIGINALS were stable too, at 0.6 and 0.4.

CBS:   NOTE: CBS numbers are inflated somewhat by pre-emptions for simulcasts of NFL Network’s THURSDAY NIGHT FOOTBALL: in New York (WCBS) and Buffalo (WIVB). Although New York is the country’s #1 TV market, the Jets are a limited draw, and Buffalo is the smallest NFL market. Both teams have limited impact nationally.  Currently THE BIG BANG THEORY is at 3.8, LIFE IN PIECES is at 2.3, MOM at 2.0, the season premiere of 2 BROKE GIRLS at 2.0, and ELEMENTARY at 1.3, all the returnees up from where they landed post-adjustment last week.

All the networks air their regular line-ups tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts 3way 2015 Nov THU.12

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.