Thanksgiving didn’t solve the NFL’s problems.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: Although THURSDAY NIGHT FOOTBALL dominated the night’s ratings, the preliminary 6.1 rating was far below 2015’s 8.0. (Note that unlike most Thursday night games, the broadcast network doesn’t have to share Thanksgiving night with NFL Network.)
CBS: All things considered, the line-up didn’t fare too badly, with the holiday diluting viewing in general and with the absence of a new BIG BANG THEORY lead-in (a rerun scored 1.4, still the network’s highest-rated show of the night.) THE GREAT INDOORS and MOM were each down 0.2 to 1.2, and LIFE IN PIECES fell a steeper 0.4 to 1.0. PURE GENIUS, which has essentially been canceled (no back-up order, although technically it could be renewed anyway), slipped 0.1 to 0.8.
ABC: A WONDERFUL WORLD OF DISNEY special was weak at 1.0, and 0.6/0.5 sitcom reruns followed.
FOX: The night’s preliminary rerun numbers, especially the 2.2 for ROSEWOOD (PITCH was at 1.0) are attributable to a big overrun/lead-in from the afternoon NFL game, and are subject to adjustment.
CW: WHOSE LINE IS IT ANYWAY reruns at 0.3.
The holiday break continues tonight with an evening of reruns, including a pair of FROSTY specials on CBS.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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