Articles

December 4, 2015
 

The Sked: Thursday Ratings 12.3.2015

 

THE WIZ LIVE granted most of NBC’s wishes.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2015 Dec THU.03

NBC:  While still well below the 4.6 of THE SOUND OF MUSIC, THE WIZ LIVE rebounded solidly to 3.3 from PETER PAN’s 2.4 last year.  That’s particularly true since MUSIC didn’t have to face a network NFL game as competition.  Also worth noting:  WIZ’s commanding lead in W18-49 for the night.  (Footnote:  NBC’s late decision to end the show at 10:45PM, mostly giving the extra time back to local stations, means the numbers may be adjusted this afternoon.)

CBS:  The network’s NFL deal allowed it one additional THURSDAY NIGHT FOOTBALL game after the end of its regular run, and the game’s preliminary rating was 3.5, narrowly giving it the win for the night.  Normally, a 3.5 fast national for the CBS portion of a Thursday Night Football game would go up to around a 5.0 official game rating (including NFL Network coverage and the post-11 pm portion), but this game is probably headed for around a 5.4 given the slow but steady Green Bay comeback in the second half.

ABC:  After 0.9/1.0 for holiday special reruns, CMA COUNTRY CHRISTMAS was at 1.0, a sharp 0.6 drop from its 2014 airing on a Monday night.

CW:  THE VAMPIRE DIARIES held at 0.5 compared to its last new episode 2 weeks ago, and THE ORIGINALS was up 0.1, also at 0.5.

All the networks air their regular line-ups tonight, although the CBS dramas are reruns.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts 3way 2015 Dec THU.03

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

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About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."