February 19, 2016



Even ShondaLand is mortal.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2016 Feb THU.18

ABC:  The week after their midseason premieres wasn’t a happy one for Shonda Rhimes’ serialized dramas.  GREY’S ANATOMY fared best, down 0.2 to 2.2, but then SCANDAL fell 0.4 to 1.7, and HOW TO GET AWAY WITH MURDER dropped 0.4 to 1.4.  Both of those numbers were series lows.  The new ABC Entertainment President will face an even bigger challenge if these network cornerstones continue fading.

CBS:  The network yanked ANGEL FROM HELL in favor of 2 BROKE GIRLS, and drew an additional 0.1 for its trouble, as BROKE arrived in the 9:30PM slot at 1.5.  THE BIG BANG THEORY was down 0.1 to 3.7 (although it often finds an extra 0.1 or so in network finals), and both LIFE IN PIECES and MOM (the latter despite a much-publicized “very special” episode about drug addiction) were steady at 2.1/1.8.  ELEMENTARY lost 0.1 to 1.0.

NBC:  YOU, ME & THE APOCALYPSE neared the end of its world down 0.2 to 0.6.  THE BLACKLIST shed 0.1 to 1.3.  SHADES OF BLUE held last week’s 1.1.

FOX:  AMERICAN IDOL lost 0.1 to 2.0.

CW:  LEGENDS OF TOMORROW is showing little mythical strength, down 0.1 to an unspectacular 0.8.  THE 100 was steady at 0.5.

All the networks air new episodes of regular programming tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts Track 2016 Feb THU.18

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.