February 20, 2015



THE ODD COUPLE fit neatly into CBS’s big night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


Demo Profile 2015 THU.19 Feb

CBS:  After a 4.4 for THE BIG BANG THEORY (down 0.2 from its last new episode), THE ODD COUPLE launched solidly at 3.1.  Not surprisingly, its retention of the BIG BANG demos improved as the audience aged.  The premiere segued into the 1-hour season finale of 2 1/2 MEN, which at 3.1 was up a full point from last week’s regular episode.  That didn’t do much for ELEMENTARY, which was up 0.1 from last week at 1.5.

NBC:  The best thing that can be said for NBC’s new Thursday is that the bleeding has tapered off.  Although THE SLAP fell 0.3 from last week’s premiere to a deadly 0.8, THE BLACKLIST held at last week’s 1.7, and ALLEGIANCE was even modestly up, by 0.2 to 0.9. 

ABC:  Little of the sturm und drang of the other network schedules affect the ShondaLand shows.  GREY’S ANATOMY was up 0.2 to 2.5 despite facing a new BIG BANG and the ODD COUPLE premiere, SCANDAL was up 0.1 to 3.2 against the 2 1/2 MEN finale, and HOW TO GET AWAY WITH MURDER gained 0.1 to 2.8.

FOX:  AMERICAN IDOL lost 0.2 to 2.1, not horribly down from last year’s 2.4 for the parallel night.  BACKSTROM, however, dropped 0.3 to a less viable 0.9.

CW:  THE VAMPIRE DIARIES and REIGN were both steady at 0.7/0.4.

NBC is rerunning last week’s smash SNL40 special tonight, while the other networks air fresh episodes of their regular schedules.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 THU.19 Feb

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.