THE CATCH didn’t rein in many viewers.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: THE CATCH premiered with a bland 1.2, 0.2 below last week’s HOW TO GET AWAY WITH MURDER season finale. Given the current state of broadcast network ratings, especially at 10PM, that’s not a dire number, but it’s certainly unpromising. CATCH had a steady 1.6 lead-in from SCANDAL, and the night peaked early, as GREY’S ANATOMY topped the line-up even with a 0.1 drop to 2.0.
NBC: YOU, ME & THE APOCALYPSE and SHADES OF BLUE remained respectively at 0.6/1.0, with a 0.6 rerun of THE BLACKLIST between them.
FOX: AMERICAN IDOL held at 1.7.
CBS: The unadjusted hourly numbers for NCAA TOURNAMENT Sweet 16 coverage was 1.9/1.8/2.1, below last year’s parallel preliminary ratings of 2.1/2.0/3.3.
CW: Reruns at 0.4/0.3.
NCAA coverage continues tonight, and FOX has the season (and almost certainly series) finale of SECOND CHANCE.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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