March 25, 2016

The Sked: Thursday Ratings 3.24.2016


THE CATCH didn’t rein in many viewers.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2016 Mar THU.24

ABC:  THE CATCH premiered with a bland 1.2, 0.2 below last week’s HOW TO GET AWAY WITH MURDER season finale.  Given the current state of broadcast network ratings, especially at 10PM, that’s not a dire number, but it’s certainly unpromising.  CATCH had a steady 1.6 lead-in from SCANDAL, and the night peaked early, as GREY’S ANATOMY topped the line-up even with a 0.1 drop to 2.0.

NBC:  YOU, ME & THE APOCALYPSE and SHADES OF BLUE remained respectively at 0.6/1.0, with a 0.6 rerun of THE BLACKLIST between them.

FOX:  AMERICAN IDOL held at 1.7.

CBS:  The unadjusted hourly numbers for NCAA TOURNAMENT Sweet 16 coverage was 1.9/1.8/2.1, below last year’s parallel preliminary ratings of 2.1/2.0/3.3.

CW:  Reruns at 0.4/0.3.

NCAA coverage continues tonight, and FOX has the season (and almost certainly series) finale of SECOND CHANCE.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts Track 2016 Mar THU.24

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."