April 1, 2016



The 10PM slot was just sad.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2016 Mar THU.31

ABC:  GREY’S ANATOMY was up 0.1 to 2.1, and SCANDAL gained 0.2 to 1.8–but THE CATCH dropped 0.2 from last week’s premiere to 1.0.  That’s still on par with ABC’s other 10PM dramas, but a waste of one of the network’s few strong 9PM lead-ins.

CBS:  Returning to the air after 2 weeks of NCAA Tournament hiatus, THE BIG BANG THEORY was down 0.1 to 3.4.  LIFE IN PIECES aired back-to-back episodes for its season finale, with the first half-hour down a tenth from its last airing to 1.9, and the second at 1.7, steady with the last MOM.  2 BROKE GIRLS remained at its last 1.6.  RUSH HOUR showed little sign of life at 10PM with a 1.1 debut, about the same level that pushed ELEMENTARY to Sundays.

NBC:  The (unsatisfying) finale of YOU, ME & THE WORLD edged up 0.1 to 0.6, followed by a 0.5 rerun of THE BLACKLIST.  SHADES OF BLUE finished its season up 0.1 to 1.1.

FOX:  AMERICAN IDOL had a healthy 0.4 increase to 2.1 as it nears the end of its road.

CW:  LEGENDS OF TOMORROW returned from hiatus at a steady 0.7.  THE 100, perhaps aided a bit by recent controversy, was up 0.1 to 0.5.

The action tonight is on cable, where Cinemax begins the final season of BANSHEE, and Syfy launches WYNONA EARP.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts Track 2016 Mar THU.31

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."