Articles

April 15, 2016
 

SHOWBUZZDAILY THURSDAY NETWORK SCORECARD – 4.14.2016

 

None of the newcomers were impressive.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

 

Fasts Demo 2016 Apr THU.14

NBC:  The Thursday line-up continues to be a moderate success sandwiched by flops.  STRONG made its Thursday debut at 0.8, down 0.1 from Wednesday’s soggy preview.  That was the same lead-in THE BLACKLIST got last week from a LITTLE BIG SHOTS rerun, and BLACKLIST went up 0.1 to 1.3.  GAME OF SILENCE fell an awful 0.6 from its own post-VOICE preview to 0.8.

FOX:  BONES returned at 0.9, about on par with what it was doing last fall, and AMERICAN GRIT showed little with a 0.8 premiere.

ABC:  Two hours of that sturdy old warhorse GREY’S ANATOMY took the night (admittedly one without a new BIG BANG THEORY), up 0.1 from last week’s hour to 2.2.  THE CATCH, however, even with a half-point more lead-in than it got last week from SCANDAL, lost 0.1 to 1.0.

CBS:  All four of the night’s sitcoms–the BIG BANG THEORY rerun, and new episodes of THE ODD COUPLE, MOM and 2 BROKE GIRLS–were at 1.5.  That was steady for the first two originals and a 0.1 bump for GIRLS.  RUSH HOUR held at last week’s 0.9.

CW:  LEGENDS OF TOMORROW were both stable at 0.7/0.4.

With SLEEPY HOLLOW done for the season (at least), FOX airs 2 hours of HELL’S KITCHEN tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts Track 2016 Apr THU.14

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

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About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."