June 3, 2016



The NBA FINALS dunked on everyone else.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jun THU.02


ABC:  Game 1 of the NBA FINALS averaged a 6.0 adult 18-49 rating in the fast nationals, probably headed for a 7.4 adult 18-49 rating live+same day in the official nationals later today (when the west coast viewing of this live telecast is properly counted).  Last year’s Game 1 (also Cleveland and Golden State) scored a 5.6 adult 18-49 rating in the fast nationals and a 6.9 adult 18-49 official rating live+same day.  The evening began with the network’s usual pregame JIMMY KIMMEL LIVE mini-episode, which tied the preliminary number for last year’s pre-Game 1 episode at 2.7.

CW:  The economics of BEAUTY & THE BEAST have always had very little to do with the show’s performance on the air, and the final season began with a dreadful 0.2, tying the rerun of LEGENDS OF TOMORROW that preceded it.

NBC:  The mistitled STRONG ended its run down 0.1 to 0.6.  The network burned off 2 of the remaining hours of the canceled GAME OF SILENCE (the finale airs out of timeslot on Sunday) at 0.4/0.5, down from 0.6 for the last episode 2 weeks ago.

FOX:  BONES was steady at 0.9, and AMERICAN GRIT actually managed a 0.2 gain to 0.7, even though it aired against the NBA game.

CBS:  Reruns, naturally topped by the 1.5 for THE BIG BANG THEORY.

The networks are more or less taking tonight off, offering a Saturday level of original programming.  However, Cinemax will hope to make a splash with its new horror thriller OUTCAST.


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jun THU.02

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."