BATTLEBOTS and SPARTAN crumbled.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: The 2-hour season premiere of BATTLEBOTS lost almost half the rating of its 2015 premiere (on a Sunday), down 0.9 to 1.0. More embarrassingly, it was outrated by a 1.1 rerun of CELEBRITY FAMILY FEUD that followed.
NBC: Without AMERICAN NINJA WARRIOR as a lead-in, SPARTAN collapsed, down an awful 0.7 from Monday’s episode to 0.7, and with the new hour just barely outrating the 8PM lead-in rerun. AQUARIUS dropped 0.2 from last week’s 2-hour premiere to a ghastly 0.4, and at this point only network stubbornness is keeping it in its current timeslot.
CBS: BIG BROTHER dropped 0.2 from Wednesday’s season premiere to 1.7, which was also down 0.4 from 2015’s first Thursday episode. The rest of the night was reruns, naturally topped by 1.4 for THE BIG BANG THEORY.
FOX: BONES gained 0.2 to 0.9, but HOME FREE lost 0.1 to 0.5.
CW: BEAUTY & THE BEAST remained at 0.2, the same as the rerun that preceded it.
NBC is getting into pre-Olympics mode with 2 hours of GYMNASTICS in primetime tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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