June 24, 2016




DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jun THU.23

ABC:  The 2-hour season premiere of BATTLEBOTS lost almost half the rating of its 2015 premiere (on a Sunday), down 0.9 to 1.0.  More embarrassingly, it was outrated by a 1.1 rerun of CELEBRITY FAMILY FEUD that followed.

NBC:  Without AMERICAN NINJA WARRIOR as a lead-in, SPARTAN collapsed, down an awful 0.7 from Monday’s episode to 0.7, and with the new hour just barely outrating the 8PM lead-in rerun.  AQUARIUS dropped 0.2 from last week’s 2-hour premiere to a ghastly 0.4, and at this point only network stubbornness is keeping it in its current timeslot.

CBS:  BIG BROTHER dropped 0.2 from Wednesday’s season premiere to 1.7, which was also down 0.4 from 2015’s first Thursday episode.  The rest of the night was reruns, naturally topped by 1.4 for THE BIG BANG THEORY.

FOX:  BONES gained 0.2 to 0.9, but HOME FREE lost 0.1 to 0.5.

CW:  BEAUTY & THE BEAST remained at 0.2, the same as the rerun that preceded it.

NBC is getting into pre-Olympics mode with 2 hours of GYMNASTICS in primetime tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jun THU.23

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.