Articles

July 22, 2016
 

SHOWBUZZDAILY THURSDAY NETWORK SCORECARD – 7.21.2016

 

NBC made a clean sweep of the REPUBLICAN NATIONAL CONVENTION ratings, winning the final night with a 1.1 over 0.7 at both ABC and CBS.  Note that because of the length of the nominee’s acceptance speech, some west coast programming was delayed or partially cut off, which may lead to adjustments this afternoon.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jul THU.21

NBC: The 2-hour season finale of SPARTAN was down 0.1 to 0.9.

ABC:  Both BATTLEBOTS and GREATEST HITS are currently down 0.2 to 0.7.

CBS:  After an hour of reruns led by the 1.3 for THE BIG BANG THEORY, BIG BROTHER was down 0.2 to 1.7.

FOX:  The season finale of BONES fell 0.1 to 0.8, and HOME FREE was also down 0.1 to 0.4.

CW:  BEAUTY & THE BEAST was steady at 0.2 with both last week’s episode and the LEGENDS OF TOMORROW rerun that preceded it.

The networks have little to offer tonight beyond newsmagazines and episodes of BIG BROTHER and WHAT WOULD YOU DO.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jul THU.21

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

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About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.