July 29, 2016



Ratings for the final night of the DEMOCRATIC NATIONAL CONVENTION were moderate, with NBC back in the lead at 0.9, CBS at 0.8 and ABC at 0.7.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jul THU.28

CBS:  BIG BROTHER was the night’s only original program to score a rating above 1.0, up 0.1 from last Thursday to 1.8.  The preceding sitcom reruns were at 1.3/1.1.

ABC:  BATTLEBOTS rose 0.1 to 0.8, but GREATEST HITS lost the same to 0.6.

NBC:  Both a rerun RUNNING WILD and a new HOLLYWOOD GAME NIGHT were at 0.7.

FOX:  Two episodes of HOME FREE were at 0.6/0.5, both up from last week’s 0.4.

CW:  The new BEAUTY & THE BEAST stayed at 0.2, below the 0.3 for its rerun LEGENDS OF TOMORROW lead-in.

As it did last week, Comedy Central’s THE DAILY SHOW will air a special post-convention Friday night episode.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jul THU.28

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.