Sports dominated the night, not just because of the OLYMPICS, but because the NFL preseason began, leading to many local preemptions that may shift numbers this afternoon.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and Olympics comparisons follow the chart.
NBC: Night 7 of the RIO SUMMER OLYMPICS was typically up from Night 6, with a 1.3 bump that was midway in the range of the night’s increase in other recent Olympics. It was still the lowest-rated Night 7 in at least 20 years, and if historical patterns hold, the coming week will be lower-rated than the week that just ended, due to the end of the marquee gymnastics and swimming competitions.
CBS: BIG BROTHER is currently down 0.1 from last week to 1.8, with reruns around it that range from BIG BANG THEORY’s 1.4 to CODE BLACK’s 0.7.
CW: BEAUTY & THE BEAST is currently up 0.1 from its last new episode 2 weeks ago at 0.3, and the LEGENDS OF TOMORROW rerun that preceded it is at 0.4.
ABC: Reruns are currently at 0.5-0.7.
FOX: Reruns currently at 0.6.
Cinemax’s low-rated (but already renewed) OUTCAST airs its season finale tonight.
RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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