August 12, 2016



Sports dominated the night, not just because of the OLYMPICS, but because the NFL preseason began, leading to many local preemptions that may shift numbers this afternoon.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and Olympics comparisons follow the chart.

Fast Demo 2016 Aug THU.11


NBC:  Night 7 of the RIO SUMMER OLYMPICS was typically up from Night 6, with a 1.3 bump that was midway in the range of the night’s increase in other recent Olympics.  It was still the lowest-rated Night 7 in at least 20 years, and if historical patterns hold, the coming week will be lower-rated than the week that just ended, due to the end of the marquee gymnastics and swimming competitions.

CBS:  BIG BROTHER is currently down 0.1 from last week to 1.8, with reruns around it that range from BIG BANG THEORY’s 1.4 to CODE BLACK’s 0.7.

CW:  BEAUTY & THE BEAST is currently up 0.1 from its last new episode 2 weeks ago at 0.3, and the LEGENDS OF TOMORROW rerun that preceded it is at 0.4.

ABC:  Reruns are currently at 0.5-0.7.

FOX:  Reruns currently at 0.6.

Cinemax’s low-rated (but already renewed) OUTCAST airs its season finale tonight.

RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:

Summer Olympics 2016 thru 08 11

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Aug THU.11

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.