August 19, 2016



Night 14 of the OLYMPICS dipped again, although not as badly as parallel nights in other Summer Games.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and Olympics comparisons follow the chart.

Fast Demo 2016 Aug THU.18


NBC:  The RIO SUMMER OLYMPICS fell 0.1 to 5.7, a new 18-49 low for these Games.  However, the Night 14 drops in London (2.4) and Athens (1.2) were much worse.  If the other recent Summer Olympics are any guide, the numbers will continue dropping.

CBS:  Preseason NFL games may have skewed the night’s other preliminary ratings.  Currently BIG BROTHER is up 0.2 to 1.9, with the night’s reruns topped by THE BIG BANG THEORY’s 1.4.

CW:  MY LAST DAYS remained at 0.2, below the 0.3 for the LEGENDS OF TOMORROW rerun that preceded it.

ABC:  Reruns were led by BATTLEBOTS at 0.8.

FOX:  Reruns are currently at 0.8.

RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:

Olympics Summer 2016 thru 08 18

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Aug THU.18

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.