August 29, 2014



There were so many preemptions in local markets for NFL preseason games last night that it’s pointless to try and gauge the ratings at this point.  The numbers below are presented for the record, and we’ll take a closer look this afternoon once adjusted ratings are available.

Daily Comp 3way 2014 THU Aug 28


Demo Profile 2014 THU Aug 28

The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).

CABLE RATINGS: Come back this afternoon (a little later than usual, closer to 3 pm PT) for detailed demographic ratings for top Thursday cable programs.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."