September 12, 2014

The Sked: THURSDAY Ratings 9.11.2014

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Written by: Mitch Metcalf
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Thursday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week).  The first Thursday Night Football game on CBS averaged a preliminary 5.5 adult 18-49 rating, and that will go up to around a 6.4 rating in the official nationals.  In addition, the NFL Network portion of the simulcast will add viewers (perhaps a 1.0 or 1.3 adult 18-49 rating).  Last year, the Jets-Patriots game on the comparable night scored a 3.8 adult 18-49 rating on the NFL Network, with some additional viewers in New York and Boston watching over-the-air on local broadcasts stations.  

Daily Comp 3way 2014 THU Sep 11


Demo Profile 2014 THU Sep 11

The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Thursday cable programs.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.