The kick-off of THURSDAY NIGHT FOOTBALL was a little shaky.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: The preliminary 3.8 for THURSDAY NIGHT FOOTBALL was down a big 1.5 from last year’s early number. Now, that rating will go up significantly in finals: last year, the Thursday game went up about +40% from the CBS 8:30-11:00 pm fast national rating to the official national game rating, which included the portion after 11 pm ET, added viewing of the simulcast on NFL Network and adjusted the west coast measurement to include viewing before 8 pm Pacific time. Nevertheless, the final number is going to be significantly below last year’s 7.5, and there will be much debate about whether the much-publicized streaming of the game on Twitter had a major effect, or if football is showing some dents in its helmet.
CW: The series finale of BEAUTY & THE BEAST remained at last week’s 0.2, not even able to match the 0.3 that a rerun of THE FLASH had in the previous hour.
ABC: Reruns at 0.5-0.7.
NBC: Reruns at 0.7-0.8, although it’s worth noting that all four of the SUPERSTORE reruns were at 0.8, a nicely consistent result that sets things up for decent numbers when new episodes resume next week at 8PM.
FOX: Reruns at 0.6/0.4.
PENN & TELLER: FOOL US airs its season finale tonight, and CBS has an episode of BIG BROTHER.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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